• Consulting Services

    When making critical business decisions or contemplating strategic initiatives, the appropriate path to follow is rarely certain and crystal clear. The investment of scarce, valuable resources – people, funding, and time – are usually considerable. Uncertainty and ambiguity are continuous threats that present risks to the business and its shareholders.
  • TECHNOLOGY SOLUTIONS

    By using Harttman Groups’s experienced consultants you can focus on your business, leaving all of the IT to us. An efficiently designed and implemented network can increase productivity and reduce down time. Harttman Group offers an array of technology services and customized solutions that help maximize your Return On Investment (ROI) and lower your cost.

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Brand Mangement

1.Overview:

Building Brands through Passion & Partnership
Harttman Group is a full-service global brand consulting firm with a passion for building exceptional brands. In close partnership with our clients, we strive to develop fresh ideas for customized branding solutions.
In constant pursuit of exceeding expectations, we approach each project with creative and strategic thinking. Whether your challenge is creating a new brand, merging brands, or refreshing your brand, we offer knowledge and expertise in branding guidance.
We work closely with your team to cultivate compelling brands. We take a unique approach with every project utilizing a combination of strategy and imagination – delivering brands with the strength to withstand competitive markets and the flexibility to ensure timeless stability.
Whether your brand needs a presence, a new look or better direction, our experienced team will guide you through our proven process with industry-specific expertise.


2.Verbal Branding:

Creating powerful brands is not just what we specialize in, it's our passion.

Our verbal branding team partners with you to fuse innovative ideas with intelligent strategic thinking, developing creative solutions that enable you to achieve your business goals. With the perfect balance of creativity and purpose, our verbal branding specialists create brands that are unique enough to differentiate from competitors, yet familiar enough to create a connection with your target audience.

3.Visual Branding:
Much more than graphic designers, our visual branding team members are visual problem solvers and strategic thinkers. We specialize in understanding the impact and implications that design has on your brand identity and incorporate that knowledge into every aspect of our work.

We collaborate with you to find solutions to your unique visual branding needs. Our team of experienced designers approaches each project with a refined balance of insightful creative vision and intelligent strategic foresight. The result is a singular, memorable design that encompasses the essence of your brand.

Whether your company is large or small, our customized solutions – including logo design, packaging design, brand application studies and brand standards programs – ensure that your brand is visually effective and consistent throughout the market. We also strongly encourage recruiting brand ambassadors in order to reach multiple areas of your target markets.

4.Brand Strategy:
Successful brands are built on a foundation of meaningful brand strategy. That strategy provides the framework for what your brands mean and how they should be organized. What does your brand say about your company mission?

From brand assessments and brand positioning to brand messaging, brand architecture and nomenclature, Harttman Group helps clients create comprehensive brand strategies that set the tone for successful brand management.

In our collaborative strategy development process, we balance business planning with creative thinking to create a clear roadmap for where your brand is now and where you want to take it in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.

5.Research & Analysis:
Effective market research drives and validates your brand vision and gives you confidence in your brand’s future power. Our diverse research expertise delivers the insight our clients need to make strategic, data-driven decisions about their brands.

Harttman Group provides customized design and sample selection, along with fielding and data analysis for companies exploring their brand’s name, tagline or design. In our brand strategy research process, we also evaluate our strategic positioning, messaging or architecture recommendations.

Our research and analysis team works closely with you to tailor our proven process to accommodate your company's needs. Our process combines both qualitative and quantitative research elements to reveal the opinions of your target audience.

We know how to uncover the information needed in order to advise you in your branding decisions. Our knowledgeable team of research experts guides you through the process that will build your brand’s value and reputation.